I was contacted by Stroke Hub Wales to create an animation inspired by the experiences of medical professionals who found that many children visiting hospital wards were afraid of clinicians wearing PPE. 

The campaign, created by Kieran Traas and I, targets children to raise awareness about the importance of wearing PPE, encouraging them also to wear masks and wash their hands. Mask wearers are seen as contemporary heroes. A visual comparison of medieval knight helmets is used to communicate the value of wearing masks to young audiences. The campaign identity is approachable and accessible, implementing a papercraft style and highly legible typography.

A set of social media outcomes aims to reach parents and raise public awareness of the campaign.